Trend Tracker: Brand turnover

Lifetime Brands has acquired Mikasa in another example of brand turnover in the house-wares industry. Mikasa includes dinnerware, crystal stemware, barware, flatware and decorative accessories distributed through department stores, specialty stores, big-box retailers and at www.MikasaAndCompany.com (pictured).

“Mikasa is a young lifestyle brand with 90% awareness and an 84% positive brand attribution. The demographics are exactly what we were looking for to complement our other tabletop brands,” Jeffrey Siegel, chairman, president and ceo of Lifetime Brands, informed Retailing Today.