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Trend Tracker: Brand turnover


Lifetime Brands has acquired Mikasa in another example of brand turnover in the house-wares industry. Mikasa includes dinnerware, crystal stemware, barware, flatware and decorative accessories distributed through department stores, specialty stores, big-box retailers and at (pictured).

“Mikasa is a young lifestyle brand with 90% awareness and an 84% positive brand attribution. The demographics are exactly what we were looking for to complement our other tabletop brands,” Jeffrey Siegel, chairman, president and ceo of Lifetime Brands, informed Retailing Today.

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