Marketing Tactics

Philadelphia - Monetate, which tests, targets, and personalizes websites, has renewed its contract with Canton, Mass.-based Casual Male Retail Group.
"Monetate continues to drive incremental revenue for us because of the exceptional testing and targeting features that it provides,” said Ric Della Bernarda, chief marketing officer and senior VP, Casual Male Retail Group. “With Monetate on our websites, we have the ability to deliver relevant and personalized content to all of our visitors, throughout their online shopping experience."

New York City - According to the Brand Keys Holiday Survey, released Tuesday, Amazon topped the marketing research consultancy’s list of the top 10 retailers based on customer visits.

Walmart and Apple tied for second, followed by Target, Zappos, Best Buy and Dell, Kohls, Overstock and QVC, Lands End and L.L. Bean, J.C. Penney, and Macy’s.

New York - Macy’s has debuted a new environment for one of its signature businesses—women’s shoes—at its store in Oak Brook, Ill. The plan is for elements of the updated format to be implemented in additional locations going forward.

The revamp, designed by Charles Sparks + Company, Westchester, Ill., has a clean, modern look. It features “runway” fixtures, sweeping lines and monolithic linear shelving concepts. A semi-transparent screen-like segmentation of spaces allows trend statements to flow easily within the overall plan.

Washington, D.C. - Douglas Development announced that Mike Isabella, former executive chef at Mediterranean restaurant  Zaytinya, and Bravo’s Top Chef  contestant, has leased 5,000 sq. ft. in a three-level Douglas Development-owned property at 707 6th Street, NW, in Washington, D.C.

Isabella will open a two-level Italian-inspired restaurant, Graffiato, in spring 2011.

Washington - Amazon.com, Nordstrom and J.C. Penney are just a few of the retailers that made the grade on the list of the top 10 retailers for customer service as selected by shoppers in the sixth annual NRF Foundation/American Express Customers’ Choice survey.

The survey, which asked 9,291 shoppers which retailer provides the best customer service, was conducted by BIGresearch. In alphabetical order, the top 10 retailers for customer service are:

• Amazon.com

• J.C. Penney