Marketing Tactics

Philadelphia - Monetate, which tests, targets, and personalizes websites, has renewed its contract with Canton, Mass.-based Casual Male Retail Group.
"Monetate continues to drive incremental revenue for us because of the exceptional testing and targeting features that it provides,” said Ric Della Bernarda, chief marketing officer and senior VP, Casual Male Retail Group. “With Monetate on our websites, we have the ability to deliver relevant and personalized content to all of our visitors, throughout their online shopping experience."

New York City - According to the Brand Keys Holiday Survey, released Tuesday, Amazon topped the marketing research consultancy’s list of the top 10 retailers based on customer visits.

Walmart and Apple tied for second, followed by Target, Zappos, Best Buy and Dell, Kohls, Overstock and QVC, Lands End and L.L. Bean, J.C. Penney, and Macy’s.

New York - Online sales on Cyber Monday surged nearly 20% from last year, according to IBM Coremetrics, which tracks shopper behavior on more than 500 e-commerce sites. Many analysts expected Monday's online shopping will tally more than $1 billion for the first time.

Santa Barbara, Calif. - SuperValu Inc., which owns Albertson’s, said Tuesday that two Albertson’s locations in Santa Barbara, Calif., have achieved zero waste classification in their daily operations.

New York - BCBGMAXAZRIAGROUP, the $1 billion global fashion brand, has launched a new, fast-fashion store concept, Lola, targeted at young women (ages 16 to 26).  The 3,000-sq.-ft. store, has a cool, hip vibe and is designed as an urban studio apartment, complete with fireplace, daybed, spiral staircase,  and closet. Salvaged doors give the storefront a Lower East Side feel.

Atlanta - A report released Monday by payment solution provider First Data Corp. found that on Black Friday, card spending growth returned to pre-recession levels.

According to the First Data SpendTrend analysis for Black Friday 2010, which tracks same-store consumer spending via credit, signature debit, PIN debit and EBT cards at U.S. merchant locations, year-over-year same-store dollar volume grew 12.3%.

Transaction growth was 10.1%.