HSN revamps home line
ST. PETERSBURG, Fla. HSN announced that it is making over its home lifestyle category with the launch of an exclusive new line of home decor and furniture from famed designer Nate Berkus on October 13.
"Nate Berkus is a phenomenally gifted designer whose talent and strong personal appeal aligns perfectly with the new strategic direction we are taking in the home lifestyle arena," said Mindy Grossman, ceo of IAC Retailing/HSN. "As more and more consumers turn to interior decorating as a less expensive alternative to remodeling their homes, having someone like Nate providing expert advice, fresh ideas and quality products is a formula for success."
Nate will debut his new collection during the premiere of HSN Home Design Event Presented by ELLE DECOR, a five-week series of one-hour trend-driven shows running from October 13 through November 15 that combine ELLE DECOR's editorial authority with HSN's newest home designers and brands.