Trend Tracker: Personal Postage

Consumers have a new way to further personalize greeting cards thanks to licensed postage from Seattle-based Premier Postage.

Earlier this year, the company executed an agreement with the Major League Baseball Players Association to produce a line of stamps featuring 36 of today’s most popular players. Licensing agreements also exist with the Daytona 500 (pictured), Indianapolis Motor Speedway, Orange County Choppers and Professional Bull Riders.

Postage is a relatively new category for licensing. Premier works with Pitney Bowes, an authorized member of the USPS-approved Customized Postage Program. A sheet of six stamps costs $9.99.