Trend Tracker: Going Digital

Retailers may need to ratchet up their consumer education efforts around the availability of DTV converter boxes. According to a new report from the Government Accountability Office, only one third of consumers say they know how to take advantage of the government’s $40 voucher program.

The GAO report also stated: “Some consumers are confused about the transition, as 45% of households at risk plan inadequate or no action.” The complete report is available for free download at www.gao.gov.