Marketing Tactics

Athletic footwear is displayed like prized museum artifacts in Sneakerology, a 600-sq.-ft.-store in Sydney, Australia. Each shoe -- there are nearly 300 in total -- is presented in its own plywood box on the wall. The boxes are neatly ordered and offset by half unit on each level. Each has a number that identifies the shoe inside it. 

NASHVILLE, Tenn. — The Retail Orphan Initiative on Tuesday announced the launch of an online charity locator to match up retailers looking to donate overstocked merchandise with local charities. The charity locator features an interactive map of nearby charities from a RetailROI-developed database of 501c3 organizations across the country that focus on at-risk children, women in distress or families in need.

Indianapolis -- Hhgregg announced Tuesday that it will open 10 new stores in south Florida, launching simultaneous grand-opening celebrations on July 14.

The new stores located in Miami, Broward and Palm Beach counties bring the total number of Hhgregg stores in Florida to 33, according to the retailer. The openings are in the communities of Aventura, Boca Raton, Ft. Lauderdale, Hialeah, Pembroke Pines, Miami, Plantation, Jensen Beach, East Wellington and West Palm Beach.

MONTVALE, N.J. — A&P announced that it has introduced a new line of locally raised chicken, turkey and beef products exclusively available to customers at select A&P, Pathmark, Superfresh, Waldbaum’s and The Food Emporium stores. All Mid-Atlantic Country Farms products are raised by family-owned farms using humane and sustainable farming methods, reducing the environmental impact of shipping food products over long distances, the company reported.

MENOMONEE FALLS, Wis. — Kohl's announced that it is launching an online contest to celebrate the fall launch of its exclusive Jennifer Lopez and Marc Anthony Collections.

Customers are invited to go online and submit a video showcasing why they love Lopez and/or Anthony. Fifteen winners will be selected to win an all-expense paid trip to New York City with their best friend to experience everything that Jennifer and Marc love about their hometown of New York City, the company reported.

SALT LAKE CITY — Walmart and Sam's Club stores, with the help of associate, customer and member donations, between May 1 and June 13 raised more thatn $27.9 million for Children’s Miracle Network Hospitals.

During the six-week campaign, Walmart and Sam’s Club customers and members were invited to make a donation of $1, $2 or $5 at the register to the Children's Miracle Network Hospital in their community. Additional in-store fundraisers were held to bolster fundraising efforts.

Overall, the number of inserts and pages declined slightly across the retailer set in June 2011 versus June 2010.

NEW YORK — The Jones Group announced that it has entered into an exclusive, world-wide license agreement with Philip Simon Brands Group for the creation, production, marketing and global distribution of a fashion sneaker collection under the Nine West brand.