Marketing Tactics

PORT WASHINGTON, N.Y. —  While agreeing on many factors, men and women still value different things when it comes to purchasing decisions. 

According to a recent report from the NPD Group, when shoppers of both genders decide to purchase a consumer electronics product the most important thing to them is that the product be the same brand as something they already own. Men regard popularity of the product as their number two reason to purchase a CE product, while women want the product to work with what they already own. 

DEERFIELD, Ill. — Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.

Consequently, Walgreens has quickly become the chain drug store retailer with the largest following on Foursquare, while developing a growing presence on other social communities, including Twitter and YouTube.

New York City -- Most retailers surprised Wall Street with better-than-expected monthly sales results in June, as bargains led shoppers to spend more. June is the second most important month on a retailers' sales calendar behind December. It is June that stores typically clear out summer merchandise to make room for fall goods.

HOFFMAN ESTATES, Ill. — Kmart that it will be the exclusive retailer for the new Gordon Ramsay Everyday kitchen collection. The collection will debut in stores this fall and will include cookware, dinnerware, cooking utensils and small kitchen appliances.

Benbrook, Texas -- The City of Benbrook, Texas, announced Wednesday a new partnership with customer analytics firm Buxton to develop a new regional shopping center The Trails Town Center.

The public -private partnership will build a 1.5 million-sq.-ft., open-air, regional shopping and entertainment development projected to generate $375 million in annual retail sales and provide 6,250+ jobs.

NEW YORK — Rising gas prices has consumers cutting down on grocery shopping and many turning to the discount stores over traditional food retailers, according to the latest research from TNS.

The higher cost of gas is good news for discount stores, as 32% of those surveyed are choosing to shop there over traditional retail outlets. However, when they shop, they are buying less.

Chicago -- General Growth Properties announced Tuesday that Susan E. Houck has been named senior VP marketing.

In her new capacity, Houck will spearhead integrated field marketing efforts, including advertising, public relations, strategic planning, community relations, and travel and tourism.

Prior to her appointment as senior VP, Houck oversaw marketing efforts for the Southwest region of GGP.
 

MCKINNEY, Texas — Blockbuster L.L.C. announced that customers can now get unlimited kids and family movies on either DVD or Blu-ray for $4.99 a month (one movie out at a time) with the new Kids Summer Pass. A two-movie and three-movie pass are also available for  $9.98 and $14.97, respectively.