Marketing Tactics

ARLINGTON, Va. — Members of the Retail Industry Leaders Association on Wednesday arrived in Joplin, Mo., to help clean up the Midwest city that was hard-hit in May by a category F-5 tornado.

MCKINNEY, Texas — Blockbuster is taking advantage of recent pricing changes at Netflix to lure customers over to its Total Access service. 

The company is offering Netflix customers who switch to one of Blockbuster's two most popular Total Access plans a 30-day free trial. After the free trial, customers will continue to receive Total Access for a new everyday price of only $9.99 per month for "1 Disc" at a time or $14.99 per month for "2 Discs" at a time, the company reported.

MINNEAPOLIS — Free Standing Insert coupon activity dropped 3.9% over the first six months of 2011 versus the same time period a year ago, Marx, a Kantar Media solution, reported on Wednesday. 

The decline is the first reported in the first half of the year since 2008, when there was a 3.4% decline. 

“After several years of significant growth, FSI coupon activity may be stabilizing while more integrated print and digital coupon promotion tactics are emerging,” stated Mark Nesbitt, president of Kantar Media Intelligence North America.

CINCINNATI — Kroger on Wednesday launched a new website in support of its Comforts line of baby products, the grocer announced. 

ComfortsForBaby.com will enable busy moms to access and exchange ideas online, offering a community where mothers can share their insights and experiences parenting newborns, infants and toddlers. The website is available in English and Spanish, with the Hispanic microsite designed specifically to engage Latina moms. 

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With the proliferation of pop-up stores around the country, it only makes sense that companies would begin to evaluate the kinds of staffing needed for these temporary retail environments. After all, personnel well-suited to a permanent store may not be the best fit for a pop-up.

SAN ANTONIO — H-E-B announced that Jennette McCurdy, co-star of Nickelodeon’s "iCarly," will star in its new "Gear Up for Back-to-School" ad campaign. The campaign launched Wednesday and runs through Aug. 31 in Texas.

New York City -- An overwhelming majority (72%) of retailers report having a “great deal” of cash on their balance sheets and nearly half of them plan to invest some of it on information technology going forward, according to a survey by KPMG. At the same time, the executives’ assessment of the overall business outlook reflects only modest improvements in revenue and hiring in 2012.