If the shoe fits

Target has teamed up with designer Trish Carroll to launch a limited-edition footwear collection called Miss Trish of Capri that will be available in stores for four months, beginning April 5.

“The Miss Trish of Capri collection brings classic chic to any warm weather ensemble,” said Target SVP Trish Adams. “Now women across the country can add these easy-to-wear, glamorous styles to their wardrobe without the wallet sting.”

Prices range from $29.99 to $34.99 on footwear styles that include vibrant color sandals and wedges with jewel embellishments. Miss Trish is going to need great design and attractive prices to persuade women to make what is essentially a discretionary purchase, but credit Target with providing them the opportunity to do so.

Target's partnership with Trish Carroll shwos that just because consumers are in a funk and reluctant to spend money on anything other than food and consumables doesn’t mean retailers can afford to stop appealing to their discretionary tendencies.