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Fashion students add style to JCPenney bags


PLANO, Texas JCPenney has partnered with several major design schools to fashion its latest series of reusable shopping bags, which arrive in stores April 8. From 58 entries, three stand-out winners from the Fashion Institute of Design and Merchandising in California, Savannah College of Art and Design and the University of Cincinnati were selected by a committee of JCPenney judges.

The limited edition bags, featuring the designers’ signatures on the bottom, will be exclusively displayed and sold in more than 600 JCPenney stores. JCPenney’s original “Green Grass” reusable bag will continue to be sold in all stores, and beginning April 8, JCP Rewards Members will earn 50 bonus points with their first purchase of any reusable bag.

The winning students also each received a $1,000 JCPenney gift card and a trip to the JCPenney Home Office in Plano, Texas, where they met with executives and associates and were recognized during a company-wide rally.

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