Fashion students add style to J.C. Penney bags

Plano, Texas J.C. Penney has partnered with several major design schools to fashion its latest series of reusable shopping bags, which hits stores on April 8.

From 58 entries, three winners from the Fashion Institute of Design and Merchandising in California, the Savannah College of Art and Design and the University of Cincinnati were selected by a committee of J.C. Penney judges.

The limited-edition bags, featuring the designers’ signatures on the bottom, will be exclusively displayed and sold in more than 600 J.C. Penney stores. J.C. Penney’s original “Green Grass” reusable bag will continue to be sold in all stores, and JCP Rewards Members will earn 50 bonus points with their first purchase of any reusable bag.

The winning students also each received a $1,000 J.C. Penney gift card and a trip to the J.C. Penney home office in Plano, Texas, where they met with executives and associates and were recognized during a company-wide rally.