Marketing Tactics

ATLANTA — In her new role, Lewis will oversee integrated marketing communications, multicultural marketing and consumer and shopper insights, according to reports.

Alison Lewis will become Coca-Cola's SVP marketing, replacing Beatriz Perez, who was promoted to chief sustainability officer at the company in May.

In her new role, Lewis will oversee integrated marketing communications, multicultural marketing and consumer and shopper insights, according to reports.

PLEASANTON, Calif. — Safeway on Monday announced that its monthlong prostate cancer campaign raised nearly $10.1 million as part of the company’s ongoing effort to fund research geared toward finding a cure for the leading cancer affecting men.

NEW YORK — Macy's is getting ready for back-to-school season with expansions of current product lines.

At least one retail analyst saw Target’s Black Friday in July promotion last week as an exercise in creative marketing and evidence that even bigger things could be coming this fall when the retailer ends a relationship with Amazon and brings its online efforts in-house.

Citigroup retail analyst Deb Weinswig said the Black Friday promotion “should also help to reinforce Target as a destination for deals and value ahead of the up-coming back-to-school and holiday seasons.”

Addison, Texas — Coyote Management, L.P. said that Jennifer Hillard will join Coyote Management starting July 18 as the new marketing director at the1.2-million-sq.-ft. Chapel Hills Mall, located in Colorado Springs, Colo. 

Hillard was previously field communications manager/field trafficking manager at General Growth Properties, Chicago.     

GRAND RAPIDS, Mich. — In an effort to spread awareness about the abundance of food products made in Michigan, and to help stimulate the state's economy, Michigan-based Spartan Stores announced that it has kicked off its expanded "Michigan's Best" campaign in its 97 D&W Fresh Market, Family Fare, Glen's Markets, and VG's, as well as 250 independent grocery stores. According to the company, more than 3,000 Michigan-made products will carry the eye-catching Michigan's Best label to help consumers quickly identify Michigan made products.

New York  — Parago, the nation’s largest rebate provider, has announced the launch of GoRebate Mobile, the first mobile shopping applications for iPhone and Android focused on rebates that allow marketers to deliver rebates directly into the hands of value-seeking consumers.  

New York City — Prudential Douglas Elliman's Retail Group announced that the Ivanka Trump Fine Jewelry Collection, a Madison Avenue destination, has moved to Soho at 109 Mercer Street, between Prince and Spring Streets. The store will feature a full collection including jewelry, footwear, handbags and apparel. 

Ivanka Trump has leased 3,100 sq. ft. of multi-level space on one of downtown's most fashionable streets in Soho, surrounded by Balenciaga, YSL, Agent Provocateur, Hugo Boss and 3.1 Phillip Lim.