Marketing Tactics

MATTHEWS, N.C. — Family Dollar is expanding into California for the first time with the opening of four new stores in Ontario, Rialto, Riverside and Fontana. The company's aggressive growth plans also include 450 to 500 new stores to be opened in fiscal 2012.  

BENTONVILLE, Ark. — Walmart has launched a Facebook campaign that is looking to aid local organizations that are providing such basic needs as food, shelter, clothing and baby supplies to their respective communities.

New York City -- Tiffany & Co. on Monday launched its first annual web-based Corporate Responsibility Report.

The website (tiffany.com/sustainability) details the jeweler’s 2010 sustainability performance, and provides insight into its standards and operations regarding the sourcing of precious materials, as well as includes information on eco-friendly packaging and catalogs.
 

ST. LOUIS — Ralcorp Holdings announced that Terence Block will serve as president and COO of Post Holdings Inc., effective January 1, 2012 . Block will also join the board of directors of Post Holdings following completion of the separation of the Ralcorp and Post cereal business.

HOFFMAN ESTATES, Ill. — Sears Holdings announced that its Sears Outlet stores will honor competitor's Black Friday ads through Nov. 30. Customers may bring in a Black Friday ad they find online, and if Sears Outlet has the same item model, brand and color in the store, they will match the price at the time of purchase, even if it is before Black Friday. Full price match details are available at www.searsoutlet.com/holidaypricematch.

NEW YORK — Further proof that the sluggish economy is affecting higher-income households much less than lower-income households can be found in the quarterly profits of Dillard's and Nordstrom's, which both reported earnings this week.

Dillard’s Inc. reported Friday that profit for the quarter ended Oct. 29 soared a record 85% to $26.6 million, compared with $14.4 million in the year-ago period. Strong comps and contained expenses propelled the strong performance.

WAYNE, N.J. — Toys"R'Us will be the exclusive retailer of an assortment of toys inspired by Happy Feet 2, RetailingToday.com learned Friday.

Toys available only at Toys"R"Us include talking plush dolls from Thinkway Toys. The 12-inch stuffed birds say phrases from the film when their left wings are pressed. Characters, which are sold separately include Erik, Ramon, Sven and Atticus.

Menomonee Falls, Wis. -- A Friday report in Advertising Age said that Kohl’s Corp. has added $30 million to its fourth quarter marketing spend in order to pad its efforts to garner holiday shopping dollars.

In 2010, the retailer spent $113 million on measured media in the fourth quarter, according to the report, and will spend about $143 million this year. Annually, Kohl’s spends $340 million.