Marketing Tactics

New York City -- Off-price retailer Daffy's on Wednesday is opening a nineteenth location, in New York City’s Times Square.

The new 17,000-sq.-ft. store, located at 218 West 44th Street in the former New York Times building.

NAPERVILLE, Ill. — OfficeMax has announced that it has entered into an agreement with RadioShack whereby RadioShack employees will offer mobile products and services, including prepaid and postpaid wireless products, accessories and service plans, as well as assist in selling OfficeMax consumer electronics products and services, in approximately 15 to 20 OfficeMax stores in the San Francisco market. The pilot program will begin in January 2012. 

New York City -- Saks Fifth Avenue announced the availability of its shopping application for the iPad. The free app, available worldwide from the Apple App Store, is an entirely shoppable app, and customers can create wishlists that can be shared through email, Facebook, and/or Twitter.

NEW YORK — Macy's announced that it will debut Ideology, a new brand of activewear, this spring. Cheryl Burke, renowned professional dancer and two-time winner of Dancing with the Stars, will serve as the face of the new brand.

New York City -- Saks Inc. reported Tuesday that profit for the quarter ended Oct. 29 slid to $17.8 million from $36.3 million a year earlier, still beating Wall Street expectations. Last year’s results were boosted by a large tax reserve-related gain.

Revenue rose 5% to $692.3 million from $658.8 million, surpassing analysts’ predictions of $690.6 million. Results were boosted by more full-price selling and fewer promotions.
 

BENTONVILLE, Ark. — Walmart has launched a Facebook campaign that is looking to aid local organizations that are providing such basic needs as food, shelter, clothing and baby supplies to their respective communities.

New York City -- Tiffany & Co. on Monday launched its first annual web-based Corporate Responsibility Report.

The website (tiffany.com/sustainability) details the jeweler’s 2010 sustainability performance, and provides insight into its standards and operations regarding the sourcing of precious materials, as well as includes information on eco-friendly packaging and catalogs.
 

WAYNE, N.J. — Toys"R"Us has become the latest retailer to join the trend of starting "Black Friday" on Thanksgiving night. The company announced that, for the first time, it will open its doors at 9 p.m. on Nov. 24. On Nov. 24, customers will also find the company's Thanksgiving-weekend circular, whichis filled with more than $12,500 in savings, including doorbusters, Thursday through Saturday discounts and free gift-with-purchase offers, Toys"R'Us said.