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Dollar General partners with Lysol/Air Wick for literacy campaign

10/2/2009

GOODLETTSVILLE, Tenn. Dollar General has partnered with Lysol and Air Wick to raise money for its literacy charity.

For every Lysol and Air Wick product purchased at Dollar General from Oct. 2 through Nov. 13, 5 cents will be donated by Reckitt Benckiser to the Dollar General Literacy Foundation, up to $150,000. In addition, customers can mail Dollar General receipts for Lysol or Air Wick purchases to Dollar General Literacy and a $1 donation will be made by Reckitt Benckiser to the Dollar General Literacy Foundation, up to $10,000.

 

“We encourage shoppers to participate in Dollar General’s mission of Serving Others through the Improving Lives program,” said Rick Dreiling, Dollar General’s Chairman and CEO. “Improving Lives is an easy way to make a difference through everyday purchases of Lysol and Air Wick products. We’re excited about positively changing lives through this program.”

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