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Marketing Tactics

  • Toys"R"Us "Victorious" in exclusive CE deal

    WAYNE, N.J. — Toys"R"Us announced that it has partnered with Nickelodeon Consumer Products for an exclusive line of consumer electronics inspired by the hit Nickelodeon show, "Victorious."

  • NYC retail report: Fifth Avenue is city’s retail powerhouse

    New York City -- A report released Wednesday by the Real Estate Board of New York found that New York City’s retail market is continuing to perform well in its traditionally strong retail corridors and primarily residential neighborhoods.

  • Stefani brings Harajuku style to Target children's line

    MINNEAPOLIS — Target announced that it  has partnered with fashion and music icon Gwen Stefani to create Harajuku Mini for Target, an exclusive collection featuring apparel and accessories for girl and boy infants and toddlers and tween girls. The first installment of this collection will be available beginning Nov. 13 at Target stores.

  • Gap latest to throw holiday Hail Mary

    The nearly 1,000 stores Gap Inc. operates under various nameplates that will be open on Thanksgiving are the latest indication of the extreme measures required of retailers to grow holiday sales during challenging and intensively competitive times.

  • Dollar General offers customers ways to support our troops

    GOODLETTSVILLE, Tenn. — Dollar General announced that throughout November, shoppers can record a message of gratitude or send a care package through www.dollargeneral.com/military.

  • Safeway raises $14M for breast cancer research

    PLEASANTON, Calif. — Safeway has announced its stores raised $14.5 million in October for breast cancer research. The company thanked its customers and employees for their commitment to finding a cure for the most common form of cancer for women.

    "We continue to be humbled by the generosity of our customers and the commitment our employees have for the cause," said Larree Renda, EVP Safeway and chair of the Safeway Foundation. "This kind of fundraising outcome will have a real and measurable impact on the science of finding a cure."

  • CVS/pharmacy recognizes Veterans Day by supporting USO, encourages flu shots

    WOONSOCKET, R.I. — As Veterans Day approaches, CVS/pharmacy is reminding all Americans, including veterans, military service members and their families, about the importance of getting a flu shot for protection against the flu.

    In addition, to honor military heroes, CVS/pharmacy will donate $3 to the USO for every flu shot given at CVS/pharmacy and MinuteClinic during the week of Veterans Day, Nov. 6 to 12, up to $50,000.

  • New Era to open Chicago flagship

    Buffalo, N.Y. -- New Era announced it will open its 10th flagship, in the heart of downtown Chicago. The two-level, 4,500-sq.-ft. store, New Era's largest location to date, will sell licensed and New Era branded headwear, apparel and accessories for men, women and kids. The brand is best known for being the official on-field cap for Major League Baseball.

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