Marketing Tactics

HUDSON, Ohio — While many retailers are boasting about opening on Thanksgiving Day night to give shoppers an early start on the Black Friday weekend, Jo-Ann Fabric and Craft Stores is going in a different direction and will stay closed for the holiday. 

Indianapolis -- Simon Property Group announced a joint venture with Woodmont Outlets and EWB Development to develop, lease and manage St. Louis Premium Outlets, a new upscale outlet center in Chesterfield, Mo. 

The new outlet center, which was announced in October as Spirit of St. Louis Outlets, will be comprised of 55 acres and will anchor Chesterfield Blue Valley, a mixed-use development to include office space, hotel, restaurant and entertainment venues. 

MENOMONEE FALLS, Wis. — Kohl’s Department Stores announced that the company has been recognized with its third Green Power Partner of the Year Award by the U.S. Environmental Protection Agency (EPA), the U.S. Department of Energy and the Center for Resource Solutions. With this year’s award, Kohl’s is the first retailer to be named a Green Power Partner of the Year for three consecutive years, the company reported.

Chicago -- According to a BDO USA survey of 100 CMOs at leading U.S. retailers, just 27% expect to see an increase in Black Friday sales, down from 38% in 2010.

Similarly, only 24% project an increase in Cyber Monday sales, with the vast majority (74%) expecting flat sales. Overall, CMOs project a 1.6% increase in Black Friday sales (down from 3.8% in 2010) and a 2.5% increase in Cyber Monday sales.

SAN FRANCISCO — Ahmad Ouri has been named president of Premier Retail Networks, a global leader in digital place-based media services. Based in San Francisco, Ouri will oversee all PRN activities and lead the development and strategic growth of the company, which is wholly owned by Technicolor.

Columbus, Ohio -- Limited Brands Inc. reported Wednesday that profit for the third quarter rose 22% on higher sales at its Victoria’s Secret and Bath and Body Works chains.

Net income rose to $94.3 million from $61.3 million a year earlier. As reported previously, revenue rose 10% to $2.17 billion.

The company has raised its outlook for the fourth quarter.
 

DEERFIELD, Ill. — Walgreens on Thursday added scannable coupons to its mobile applications, with exclusive discounts to its smartphone customers, beginning on Black Friday.

Coupons will range in value from 50 cents to $5 and will be good toward a variety of products, including beauty items, gifts, consumables and everyday essentials, such as diapers. Scannable coupons provide optimal convenience with no clipping or printing required. Cashiers simply scan a coupon straight from a user’s smartphone.

New York City -- A report released Thursday by the International Council of Shopping Centers and Goldman Sachs said that 34% of consumers plan to shop on Black Friday, up from 31% in 2010 and 26% in 2009.

“In addition to buying gifts, consumers overwhelmingly indicated that they would be looking for bargains on Black Friday for themselves as well,” said Michael P. Niemira, chief economist and director of research for ICSC.