Marketing Tactics

DEERFIELD, Ill. — Walgreens on Thursday added scannable coupons to its mobile applications, with exclusive discounts to its smartphone customers, beginning on Black Friday.

Coupons will range in value from 50 cents to $5 and will be good toward a variety of products, including beauty items, gifts, consumables and everyday essentials, such as diapers. Scannable coupons provide optimal convenience with no clipping or printing required. Cashiers simply scan a coupon straight from a user’s smartphone.

New York City -- A report released Thursday by the International Council of Shopping Centers and Goldman Sachs said that 34% of consumers plan to shop on Black Friday, up from 31% in 2010 and 26% in 2009.

“In addition to buying gifts, consumers overwhelmingly indicated that they would be looking for bargains on Black Friday for themselves as well,” said Michael P. Niemira, chief economist and director of research for ICSC.

WASHINGTON — Up to 152 million people plan to shop Black Friday Weekend, compared with the 138 million who planned to do so last year, according to a preliminary Black Friday shopping survey, conducted for the National Retail Federation by BIGresearch. According to the survey, 74 million people say they will definitely hit the stores and another 77 million are waiting to see if the bargains are worth the hassle of Black Friday.

Jacksonville, Fla. -- Stein Mart Inc. reported Thursday that it moved to a loss in the quarter ended Oct. 29, recording a loss of $1.8 million compared with a profit of $4.3 million a year earlier.

Gross profit margin fell to 23.8% from 25.4%, due mainly to increased markdowns and higher buying costs.
 
Revenue dropped 4% to $258.5 million from $267.9 million, a consistent trend since 2007. Same-store sales fell 2.9%.

Washington, D.C. -- A survey released Thursday by the National Retail Federation said that the number of people “definitely” shopping stores and websites on Black Friday as jumped to 33%, from 27% in 2010.

NAPERVILLE, Ill. — OfficeMax has announced that it has entered into an agreement with RadioShack whereby RadioShack employees will offer mobile products and services, including prepaid and postpaid wireless products, accessories and service plans, as well as assist in selling OfficeMax consumer electronics products and services, in approximately 15 to 20 OfficeMax stores in the San Francisco market. The pilot program will begin in January 2012. 

New York City -- Saks Fifth Avenue announced the availability of its shopping application for the iPad. The free app, available worldwide from the Apple App Store, is an entirely shoppable app, and customers can create wishlists that can be shared through email, Facebook, and/or Twitter.

BENTONVILLE, Ark. — Sam's Club announced that it will donate $1 million to support child hunger programs through feeding America as part of its Holiday Taste of Sam's Club event Nov. 18 to 20.