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Liz Claiborne teams up exclusively with JCPenney


CHICAGO, Ill. Liz Claiborne has entered into a long-term licensing agreement with JCPenney, under which JCPenney will become the exclusive department store destination for all Liz Claiborne and Claiborne branded merchandise in the United States and Puerto Rico. In addition, Liz Claiborne New York brand designed by Isaac Mizrahi to QVC.

All Liz Claiborne merchandise will now be sold in JCPenney's better/best pricing category. Liz Claiborne will lead the design process, JCPenney will be responsible for sourcing, production, marketing and distribution and they will together merchandise the brand.

The launch of Liz Claiborne and Claiborne will include a full range of apparel for women and men, as well as accessories, shoes and home.

Liz Claiborne, in collaboration with Isaac Mizrahi, has also announced that it has entered into an agreement to offer the Liz Claiborne New York line on QVC beginning with Fall 2010 merchandise. Isaac Mizrahi will design the line of apparel, accessories and home products. QVC will merchandise and source the product, with Liz Claiborne providing brand management oversight. Liz Claiborne New York will exit the department store channel completely after holiday 2009.

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