Marketing Tactics

WOONSOCKET, R.I. — CVS/pharmacy has launched a new service on its CVS.com website to assist military service members, veterans and their families who need to transfer their prescriptions to a pharmacy that lets them continue using their Tricare prescription insurance coverage.

New York City -- The owners of the Panda Express fast-food chain, Andrew and Peggy Cherng, have partnered with Procter & Gamble, whose products include Tide laundry detergent, to open a dry cleaning chain, Panda Dry Cleaning, according to the Los Angeles Times.

The new concept made its debut under the Tide Dry Cleaners banner in Henderson, Nev., and as many as 200 franchised locations nationwide are planned for the next five years.

ATLANTA — Goody is launching for 2012 its first-ever heat styling products that are slated to hit Target and Walmart shelves in March.

The new collection is comprised of the Goody Heat Flash Dry blow dryer, Smart Temp blow dryer and Wave Creator styling iron.

ATLANTA — K&G Fashion Superstore announced that has partnered with actor Blair Underwood to launch an exclusive line of men's tailored suits. The BU Collection will be available at select K&G stores and on KGstores.com.

"I wanted this collection to be available to every man without a steep price barrier," said Underwood. "I felt K&G was a great partner to launch this line because of their ability to bring well-made designer clothing to the public at affordable prices."

San Jose, Calif. -- Orchard Supply Hardware Stores Corp. announced that its spin-off from Sears Holdings Corporation was completed at 11:59 p.m. EST on December 30, 2011. Trading of Orchard’s Class A Common Stock will begin Tuesday on the Nasdaq Capital Market under the symbol “OSH”.

New York City -- Wall Street analysts expect retailers to report a healthy end to the holiday season, fueled by discounts, improved consumer sentiment and such tactics as extended hours and layaways, Reuters reported.

Twenty-two major chains, from Macy's Inc. to Costco Wholesale Corp, are likely to post an aggregate 4.3% increase in December same-store sales according to Thomson Reuters.

New York City – Due to the holiday rush, Chain Store Age has extended the deadline for its 30th annual Retail Store of the Year Design Competition. Deadline submission is Tuesday, January 3, 2012.

Eligible projects are those completed between November 2010 and December 2011. Chain Store Age invites design firms, retailers architects, and suppliers to submit entries,

Twenty-one competition categories are featured, ranging from supermarkets and discount/mass merchants to specialty stores and pop-up stores.

By Chris Watland, [email protected]

By this point, most chain stores have embraced digital marketing to reach customers through regular email communications and with a social media presence on Facebook and Twitter. And retail already outpaces many other industries in its sophisticated collection of customer purchase and loyalty program data.