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Marketing Tactics

  • Collective Bias builds brand with addition of Berg

    Kate Berg has been name president of Collective Bias, the rapidly growing social shopper marketing firm based in Bentonville, Ark. Berg will focus on organizational development at the firm which has grown to more than 30 employees in the roughly two years since it was founded and split her time between Bentonville and New York where an expanding roster of clients include Meredith Corp. and the Duane Reade drug chain.

  • Shopatron predicts factors that will impact retail shopping in 2012

    San Luis Obispo, Calif. -- An e-commerce solution for branded manufacturers on Friday released a new forecast on how retail shopping will be influenced by the Internet, in addition to mobile and social networking.

  • Recall first, ask questions later

    Enfamil Newborn baby formula was quickly pulled from shelves at 3,000 Walmart stores earlier this week following the death of an infant in Missouri, the Associated Press reported.

  • Safeway gives thanks for generosity of employees, customers

    PLEASANTON, Calif. — Safeway, in a release issued Wednesday, thanked its customers and employees for their generosity for donating food and toys to a number of Safeway Foundation charities this holiday season.

  • Sustainability Drives Use of Modular Barricades

    Mall barricade systems have evolved greatly in recent years, in terms of both the way they are engineered to their graphic applications. Perhaps the biggest change has been the transition from drywall barricades to modular ones. Chain Store Age spoke with Bob Putnam, president of Boston Barricade Co., Vero Beach, Fla., about the latest trends in barricades. 

    How have mall barricades evolved over the years?

  • Heineken names SVP corporate relations

    WHITE PLAINS, N.Y. — Heineken has announced the appointment of Stacey Tank as SVP corporate relations. She will begin her role on Jan. 3, 2012.

    Tank joins Heineken USA from General Electric, where she most recently led corporate relations for “Healthymagination” – GE’s $6 billion commitment to bringing better health to more people. Additionally she led the launch of a $1 billion global cancer campaign in September 2011, which included a $100 million open innovation challenge around breast cancer diagnostics.

  • “Super Saturday” Spending Breaks Record

    By Craig Johnson

    Despite being only the penultimate Saturday before Christmas, 2011’s “Super Saturday” December 17 broke the all-time record for holiday spending, with an estimated $26 billion in total retail sales, according to retail consultancy Customer Growth Partners. The total was just shy of the record $27 billion spent on Black Friday.

  • Report: Best Buy cancels some holiday online orders in New York

    NEW YORK — Best Buy has informed some customers that it will not be able to fill their online orders, just days before Christmas, according to the Associated Press.

    The chain said late Wednesday that "overwhelming” demand for some products from Bestbuy.com has led to a problem redeeming online orders made in November and December, the report said.

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