Marketing Tactics

Pittsburgh -- American Eagle Outfitters said Friday that it has begun a search for a marketing communications agency partner or partners.

The scope of services, according to the retailer, will include traditional and digital media strategy, planning and execution, as well as collaboration in creative development for its American Eagle Outfitters, Aerie and 77kids brands in North America and internationally.

“Hiring an agency is a natural evolution in the growth of the AEO family of brands,” said Michael Leedy, CMO.

MINNEAPOLIS — Joe Namath he’s not. Target chairman, president and CEO Gregg Steinhafel assured investors last month that December comps would exceed November’s 1.8% increase, but then Thursday morning reported a disappointing 1.6% increase and a reduced profit forecast.

Philadelphia -- Bailey Brand Consulting, one of the largest branding and design firms in metro Philadelphia, recently completed the corporate re-branding for Liz Claiborne Inc., which will now be called Fifth and Pacific Companies. The new name and corporate logos will be effective on or about May 15.

MONROE, Conn. — Spire, a provider of actionable shopper analytics to leading retailers and manufacturers, has announced hat Mike McMahon has joined the company as president.

McMahon has spent half his career in consumer packaged goods and the other half working in marketing services.

"Mike will now take up a key leadership role at Spire, committed to fine tuning Spire's strategy, managing our growth and exceeding all client and partner expectations,” said Paul Taylor, CEO and founder of Spire.

Fort Worth, Texas -- Pier 1 Imports Inc. said Thursday its same-store sales climbed 11.3% in December, driven by a greater number of shoppers who spent more on each visit. The gain topped the 10.3% rise in the same month a year ago.

The chain said sales remained strong throughout the month, including the week after Christmas, in every region.

NEW YORK — Many retailers reported solid sales gains for December, but the deep discounts and promotions that shoppers have come to expect cut into profits. A range of retailers, including Target and The Children’s Place, reduced their earnings outlooks. Overall, retail sales rose 3.4% at the 22 retailers tracked by the Thomson Reuters same-store sales index, compared with the 3.3% analyst forecast.

New York City -- Many retailers reported solid sales gains for December, but the deep discounts and promotions that shoppers have come to expect cut into profits.  A range of retailers, including Target and The Children’s Place, reduced their, reducing their earnings outlooks. Overall, retail sales rose 3.4% at the 22 retailers tracked by the Thomson Reuters same-store sales index, compared with the 3.3% analyst forecast.

WOONSOCKET, R.I. — CVS/pharmacy has launched a new service on its CVS.com website to assist military service members, veterans and their families who need to transfer their prescriptions to a pharmacy that lets them continue using their Tricare prescription insurance coverage.