A smart move for playtime promo

Target and Walmart have both talked tough when it comes to offering low toy prices this holiday season. Nothing new about that. However, in Target’s case it would appear the aggressive pricing action is being applied to a somewhat smaller universe of toys, or that’s impression one gets after a cursory inspection of this year’s 44-page toy book and last year’s 52-page toy book. However, size isn’t everything when it comes to printed promotional pieces, and some subtle changes in the design and layout of this year’s toy book indicates Target managed to pack as many, if not more, toys into the smaller publication without sacrificing any of the visual appeal and in the process saved the expense of printing eight additional pages.