Gap returns to TV with twist on holidays

SAN FRANCISCO Gap returned to television on Nov. 12 with a holiday campaign featuring choreographed dancers and models singing a modern holiday tune.

“When Gap is at its best, we connect with culture and this campaign taps into the pulse of how Americans are living their lives today,” said Gap North America president Marka Hansen. “We are sending a strong message that we’re proud to offer cool, American design with products that will stand the test of time -- something we believe will resonate with shoppers this holiday season.”

The campaign was created in partnership with Crispin, Porter, and Bogesky, and the television spots were directed by Michael Gracey. In addition, Gap collaborated with recording artist and producer Pharrell Williams to develop the musical backdrop for the TV spots.