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Marketing Tactics

  • Kohl's celebrates Latin culture with new sponsorship

    LOS ANGELES — Kohl's has signed on as the exclusive retail partner of "¡Q’viva! The Chosen," a documentary celebrating Latin culture, music, and dance is making its Spanish-language U.S. debut January 28, 2012 on Univision and will also air on leading networks throughout the Americas, according to a press statement released by Jennifer Lopez, Marc Anthony, Jamie King, Simon Fuller and XIX Entertainment.

  • NRF Annual Convention kicks off Sunday

    New York City -- The National Retail Federation’s 101st Annual Convention and EXPO kicks off Jan. 15 at the Jacob Javits Convention Center in New York City. The four-day event will feature topics ranging from digital and mobile retailing to the evolution of the retail store to economic trends and trends in consumer spending. Former President Bill Clinton is the featured keynote speaker on Jan. 17.

  • Giant Eagle opens fifth Market District store

    PITTSBURGH — Giant Eagle on Thursday unveiled its fifth Market District location in five years — and its first in Pittsburgh’s North Hills suburbs.

  • City Sports to relocate to bigger space in Ardmore, Pa.

    Boston -- City Sports plans to relocate its store in Suburban Square, Ardmore, Pa., into the space previously occupied by Talbots. The new location, at 8,000 sq. ft., will accommodate upgrades planned for a refreshed and fully integrated shopping experience, including the brand's new women's concept.

  • The peaceful co-existence of consumption and sustainability, for now anyway

    Walmart’s sharpest critics will acknowledge that much good has come of the company’s sustainability efforts, but there are voices who maintain an inherent conflict exists between saving the planet and a business model based on selling as much low-priced stuff as possible to as many people as possible.

  • A holiday sales headache: interpreting the results

    Was it a good holiday season or a bad one? Depends who you ask and how results are interpreted as evidenced by conflicting perspectives on U.S. Commerce Department statistics released Thursday morning.

    It was widely reported that December sales were a disappointment by media outlets, which cited Commerce Department statistics released Thursday morning showing a rise of 0.1% versus the 0.3% that was widely reported as the expectation of economists.

  • The people have spoken, for Kohl's

    NEW YORK — Kohl's is the recipient of the People’s Pick award in The Harris Poll Customer Relationship Series, conducted by Harris Interactive. The award cognizes the strength of consumers' bonds with mid-tier department stores and reflects the customers' connections and future intentions.

  • Kohl's expands New York design studio, adds California studio

    Menomonee Falls, Wis. -- Kohl's Corp. said Thursday it is doubling the size of its design office in New York City, as well as adding its first design studio on the West Coast, in Santa Monica, Calif.

    The move, said the company, represents a commitment to its exclusive brands.

    "The investment reinforces our commitment to offering world-class brands at compelling value to our customers," said Kevin Mansell, Kohl's chairman, president and CEO, in a statement.

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