Marketing Tactics

BENTONVILLE, Ark. — Walmart announced that it is helping customers prepare for tax season by offering low-cost tax preparation preparation services and free in-store federal Form 1040EZ filing. In addition, the retailer provides $3 and $6 check-cashing services. 

Salisbury, N.C. -- Food Lion announced it has selected Boston-based Mullen as its advertising agency of record. Mullen will be responsible for developing Food Lion's advertising campaigns and partnering with the company on integrated marketing initiatives in support of the Food Lion brand.

Mullen succeeds Ames Scullen O'Haire as the agency of record. The terms of the contract were not disclosed, and new creative and advertising could take effect as early as first quarter 2012.

SALISBURY, N.C. — Food Lion announced that it has selected Mullen as its advertising agency of record. Mullen will be responsible for developing Food Lion's advertising campaigns and partnering with the company on integrated marketing initiatives in support of the Food Lion brand. 

ST. PETERSBURG, Fla. — Catalina Marketing has named John Miles as its new EVP and CIO. As Catalina’s EV{ and CIO, Miles will be responsible for leading IT strategy, research and development and new product development.

Since 2009, Miles served as a senior member of the Dell leadership team and CIO for its global commercial and consumer businesses. He has also held senior executive and technology positions with Lowe’s and Lend Lease Inc., as well as consulting positions at Arthur Anderson and Booz Allen Hamilton.

Bentonville, Ark. -- Walmart is expanding the services it offers at tax time to include free in-store federal Form 1040EZ filing.

The chain has partnered with Jackson Hewitt and H&R Block to double its in-store tax kiosks and lower the cost for tax preparation services. Jackson Hewitt will offer free federal Form 1040EZ filing at its Walmart kiosks throughout the tax season, and H&R Block will offer a free federal Form 1040EZ until Feb. 29.

Hampshire, United Kingdom -- The global redemption rate of mobile coupons will average at over 8% by 2016, which represents an eightfold increase over the best paper coupons campaigns, according to a new report from Juniper Research. North American and Western European markets are now beginning to follow the same growth path as the Far East & China and by 2016 there will be over 600 million regular mobile coupon users worldwide.

Just when it looked like Walmart shares might be ready to make a run earlier this week after poking above $60 for the first time in more than three years, along came Target to spoil the party.

Minneapolis -- Best Buy Co. reported Friday that December sales were less than the company anticipated, as fewer-than-expected shoppers filled the retailer’s stores over the holiday selling month.

Same-store sales fell 1.2% in December, an improvement from the 4% drop in the same period last year.  Total revenue was flat at $8.4 billion. Its online division shone, recording a 26% rise in revenue for the month.

Despite the lackluster showing in December, Best Buy reaffirmed its annual guidance.