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J.C. Penney extends Cyber Monday deals

11/23/2009

Plano, Texas J. C. Penney Co. said it plans to offer its Cyber Monday online specials an entire day earlier this year, making Nov. 29 to Nov. 30, the biggest cyber sale in the company’s history.

The two-day online sale will feature special offers -- exclusive to jcp.com -- on more than 30,000 items.

“We know customers are increasingly shopping online, which is why our Biggest Cyber Sale is our largest, most comprehensive online sale ever,” said Mike Boylson, executive VP and chief marketing officer for J.C. Penney.

Along with free shipping offers on purchases of $25 or more, customers visiting jcp.com during the J.C. Penney’s Biggest Cyber Sale can also expect to find “screenbusters,” similar to J.C. Penney’s in-store doorbuster specials.

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