JCPenney starts cyber Monday early

PLANO, Texas JCPenney announced that it will offer its Cyber Monday online specials an entire day earlier this year, making Sunday, Nov. 29 to Monday, Nov. 30 JCPenney’s biggest cyber sale in company history. The two-day online sale will feature special offers -- exclusive to jcp.com -- on more than 30,000 items, providing customers a vast selection of stylish, high quality merchandise offerings at affordable prices.

“We know customers are increasingly shopping online, which is why our biggest cyber sale is our largest, most comprehensive online sale ever,” said Mike Boylson, executive vice president and chief marketing officer for JCPenney. “With jcp.com – one of the largest apparel and home furnishing sites on the Internet – and our aggressive promotions, customers will find a exciting array of affordable gifts, along with online features that make shopping easier and more convenient than ever this season.”

According to the company, all department home pages on jcp.com have transformed into an interactive gift experience this season, incorporating JCPenney’s “Give” messaging and highlighting for customers various gift ideas. Customers are able to browse themed gift collections (ex. “Give warm”) created for select departments (ex. Men’s, Women’s, Home, etc.) and can also find a central gift “hub” on jcp.com where they an efficiently click between departments and discover the perfect gift.