Marketing Tactics

QUINCY, Mass. — Stop & Shop has reintroduced its Guaranteed Value product line in an effort to help customers on a budget.

The line, which includes about 200 items, touts prices that are an average of 20% to 25% less than national brands. What's more, 60% of the items cost $2 or less. What's more, packaging for items that are part of Guaranteed Value have undergone a makeover, with the yellow, blue and red packaging being replaced with a bright orange and white design that highlights the value offered with each product.

An analysis of retailers’ ad circulars from throughout 2012 conducted by ECRM shows some familiar names dominate the list of top promoted brands and reveals some interesting movements among others.

The ECRM report shows use of circular print ads grew by 5.5% in 2011 despite increased activity overall in the areas of online, mobile and social.

Springfield, N.J. -- Luxury watch maker Tag Heuer opened its second North American flagship boutique, an 800-sq.-ft. space in Aventura Mall, Aventura, Fla.

The store is designed as a "lifestyle lounge" and is adorned with Tag Heuer accessories that range from vintage stainless steel cufflinks to the brand's technologically advanced eyewear and communication devices.

SAN FRANCISCO — In an effort to help the thousands of troops returning home from serving overseas, Banana Republic has announced “Our Duty to You,” a program created to help military personnel prepare for their next professional opportunities. 

PARSIPPANY, N.J. — Beauty brands rapidly are moving ahead with their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities. But there’s no cookie-cutter approach, and brands are experimenting with what approaches work best for their business, according to a new report by consulting and research firm Kline.

By Jill Puleri, [email protected]

The recently concluded holiday season was a happy one for most retailers, thanks in part to a recovering economy, heightened consumer confidence and no debilitating weekend snowstorms.

Oh, and wide acceptance of technology gadgets and experiences may have helped a bit, too.

WOONSOCKET, R.I. — CVS/pharmacy's ExtraCare Rewards program now enables ExtraCare cardholders to send their quarterly ExtraBucks Rewards to their ExtraCare cards, eliminating the need for shoppers to carry paper rewards into their local CVS/pharmacy.

New York City -- ShopperTrak reported Monday that national retail sales, when compared with the same period last year, rose 3.5% during November and December, while foot traffic decreased 3.1%.