Marketing Tactics

NEW YORK — Gap Inc. is turning to the blogosphere for its new "Be Bright" global marketing campaign. The company announced that it has partnered with six fashion and lifestyle blogs to promote its spring collection.

BOCA RATON, Fla. — Office Depot is hoping to appeal to working women with a new desk accessories line. The See Jane Work line includes mix-and-match organizational products starting at just $3.99.

Toronto -- Target Canada Co. and Starbucks Coffee Canada announced Wednesday an agreement that will put Starbucks licensed stores inside most of the 125 to 135 stores that Target plans to open in the region.

"Our goal is to bring the true Target brand shopping experience to our Canadian guests, so expanding our relationship with Starbucks as we enter the Canadian marketplace is a natural fit," said John Morioka, senior VP merchandising, Target Canada. There are currently 1,097 Starbucks locations within Target stores in the United States.

TORONTO — Canadians who need an extra jolt to get through shopping at Target will get some help via Starbucks. Target Canada and Starbucks Coffee Canada have agreed to open Starbucks licensed stores inside most of the 125 to 135 stores that Target plans to open in the region.

PLEASANTON, Calif. — Safeway is launching a first-of-its kind competition that could land one chef with a job with the Safeway Culinary Kitchens and his or recipe included in the Open Nature Skillet Meal line. The competition will culminate in a final cook-off at the Safeway Culinary Kitchens in Pleasanton, Calif., where chefs will cook their original, delicious and nutritious skillet meals.

Chicago -- General Growth Properties and Italian restaurant chain Buca di Beppo announced Tuesday the scheduled opening of 10 Buca di Beppo restaurants set to open at various properties within the GGP mall portfolio during late summer 2012.

The multi-restaurant deal marks a significant expansion of the Buca di Beppo restaurant group. New mall locations include Governor’s Square Mall in Tallahassee, Fla., August (Ga.) Mall, Oakwood Center in New Orleans and Town East Mall in Dallas.

What a fortuitous promotion Target ran this week featuring a collection of nine Grammy Award nominated artists in its weekly ad. The awards program drew a record audience, and between ads during the broadcast and the artists featured in the circular Target gave a broad range of music lovers a reason to visit Target.com during the show or stop by their local store after the program.

Washington, D.C. -- A report released Tuesday by the Commerce Department showed that consumer spending on retail goods rebounded in January after a flat holiday season.

Retail sales rose at a seasonally adjusted 0.4% last month, as consumers upped spending at department and general merchandise stores, as well as bought more electronics, home and garden supplies and sporting goods. Excluding autos, building materials and fuel sales, retail spending leaped 0.7%.