Blockbuster launches iPhone app
DALLAS Blockbuster has launched a new application for the iPhone and iPod touch.
The new app enables customers to browse Blockbuster's catalog of movies and television shows, check to see if the movie they want is in stock at their local participating Blockbuster store, build and manage an online rental queue and locate their nearest Blockbuster store.
"Downloading this app is like putting Blockbuster in your pocket," said Kevin Lewis, SVP digital entertainment at Blockbuster. "It's just one more way we're working to expand our connection with our customers and their access to the entertainment they want most. We spent a lot of time listening to the kind of features our customers wanted in an app for the iPhone and iPod touch, and we're excited by the functionality in this first release."