Marketing Tactics

St. Louis -- Build-A-Bear Workshop reported a loss of $9 million for the fourth quarter, down from a profit of $8.3 million in the year-ago period. Total revenue dropped 5% to $119 million. The company said its profit and revenue took a hit when two movies it important product tie-ins with underperformed.

SAN FRANCISCO — Three-of-every-4 consumers using smartphones and tablets respond to a call to action after seeing a location-specific message, according to the Mobile Audience Insights Report issued by JiWire on Wednesday.

Toronto -- A Thursday report by Reuters said that Sears Canada is cutting prices on more than 5,000 items as a competitive preemptive move before Wal-Mart and Target begin their expansion march across the country.

According to the report, Sears Canada will also roll out weekly sales promotions and new signage.

EDISON, N.J. — Bestselling author and daytime host Rachael Ray has launched a new line of seasoning grinders.

Rachael Ray Seasoning Grinders are available in 10 varieties in generous-sized bottles, ranging from single ingredients such as Pink Himalyan Salt to blends of nine to 12 spices, including Rockin’ Rainbow Peppercorn Blend, 24/7 Seasoning (everyday/all-purpose), Spice-it-Up Chili Seasoning, Buon Appetito Italian Seasoning, Bump Up Your Burger Seasoning, Seafood Seasoning, and Perfect Poultry Seasoning. 

NEW YORK — In honor of the 2012 Academy Awards, Tiffany & Co. has engaged the services of celebrity stylist Rachel Zoe to create a window display that highlights Hollywood glamour from the 1930s through the 1970s. 

Zoe’s windows are unveiled at Tiffany & Co. flagship stores in New York City, Beverly Hills, Hong Kong, Tokyo, Singapore and London.

At Westfield San Francisco Centre, shoppers have the opportunity to win a $1,000 shopping spree, while Westfield has the chance to gain valuable marketing access.

Westfield mall patrons are invited to text “spree” and their email address in order to be entered into a drawing for a $1,000 shopping spree. The text also opts them in to receive ongoing alerts and up to four messages per month from Westfield.

Opt-out is easy, requiring only a “stop” text to a designated number.

WAYNE, N.J. — When Tom Hanks danced across FAO Schwarz's giant piano in the movie "Big," it established the store's iconic status. Now celebrating its 150th anniversary, FAO Schwarz honor its legacy with in-store events, commemorative product offerings, a showcase of brand archives and an enhanced website that together will present the brand’s storied history.

Boston -- Research results released Thursday by mobile and social merchandising solution-provider Zmags found that less than one-third of the top 100 Internet retailers are prepared for tablet shopping.

According to “Mobile & Tablet e-Commerce: Is anyone really ready?” commissioned by research firm Hawk Partners, too few retailers have optimized sites for tablet commerce. Most are simply relying on their standard websites to provide an “adequate enough” tablet shopping experience.