Marketing Tactics

HOFFMAN ESTATES, Ill. — Sears has launched Team Up to Stop Bullying, an anti-bullying initiative designed to bring solutions quickly and effectively to bullying victims, families, educators and communities.

CINCINNATI — Kroger announced that it has kicked off a sales event during May that will support the broad range of programs and services the United Service Organizations provides to service members, their families and veterans.

NEW YORK — Macy's has partnered with fashion icon Nicole Richie (daughter of famed singer Lionel Richie) for an exclusive line for the company's Impulse division. Nicole Richie for Impulse will launch in 100 Macy's stores and at Macys.com in September and will feature apparel inspired by Richie's trendsetting personal style, including 1970s influenced silhouettes, prints and fabrications, the company said.

Has anyone else noticed that more and more consumers seem to be “cross-shopping” than ever before? I’m talking about those people who shop both the high-end luxury retailers and the discount or even dollar stores. I recently read an article that indicated one-quarter of all Nordstrom shoppers also shop at the Dollar Store. And, I started to ask myself if this trend is here to stay.
 

MENOMONEE FALLS, Wis. — Kohl's has added athletic merchandise from Fila to its exclusive of Kohl's Care collection. Available now through the end of July, the collection offers chic and stylish athletic apparel, accessories and gifts which can be found in all 40 Wisconsin Kohl's stores and online at Kohls.com, with 100% of the net profit donated to support the fight against breast cancer, the company said.

HOFFMAN ESTATES, Ill. — "Modern Family" star, Sofia Vergara, is expanding her brand at Kmart with the launch of a new, exclusive home collection. The actress' apparel line launched at Kmart and on Kmart.com in the fall of 2011.

WAYNE, N.J. — Babies“R”Us is offering customers a new way to support military moms-to-be through a partnership with Operation Shower, an organization that hosts baby showers for military wives to ease the stress of their husbands’ deployment. The retailer has launched Babiesrus.com/OperationShower, which will serve as an online information portal, where visitors can learn how they can support this charitable program and ensure that military moms-to-be, who are often far away from friends and family, receive basic essentials for their newborns.

New York -- Shoppers in the United States earning at least $150,000 annually rank Nordstrom highest among luxury retailers, according to a survey by the Luxury Institute.

According to the 2012 Luxury Consumer Experience Index, which ranks retailers based on customers' evaluations of a brand's store personnel, shopping environment and degree of satisfaction with the total experience, Nordstrom earns the top overall score of 8.41 out of 10.

Bergdorf Goodman ranked second (8.37), and Barneys New York third (8.23).