Marketing Tactics

Atlanta -- A Wednesday report by First Data found that April sales were negatively impacted by a March Easter, but that there has been an earlier start to the spring spending season.

Ann Arbor, Mich. -- Amazon continues to set the bar higher, achieving the highest rating on the annual Top 100 E-Retail Satisfaction Index by customer experience analytics firm ForeSee. Amazon outdid its 2011 score, climbing three points to 89, and four points higher than the second highest scoring websites, Apple.com (85) and QVC.com (85). (Scores of 80 or higher on ForeSee's 100-point scale are considered superior customer satisfaction performances.)

MONTVALE, N.J. — A&P president and CEO Sam Martin, will be the star of the retailer's new integrated marketing campaign highlighting the company’s vision to be the best neighborhood food and drug store by offering high-quality, localized products, enhanced services and greater value, the company announced Wednesday.

San Francisco -- Online retailer Piperlime, a division of Gap Inc., will open its first retail store this fall, in the SoHo neighborhood of New York City.

The 4,000-sq.-ft. Piperlime store will offer a similar curated assortment as online, and be styled as a boutique. It will feature a range of brands, from Fryle to Citizens of Humanity, along with upcoming, lesser-known ones, such as Tinley Road and Maison Scotch.

Cirrus Healthcare has introduced a new line of earplugs featuring SpongeBob SquarePants. According to the company, these earplugs, which can be used for swimming, showering, or noise reduction, are made with soft silicone and are the only ones of their kind to use ACTIValoe.

SpongeBob SquarePants earplugs come in packs of three and six printed reusable pairs in a waterproof  carry case, with an SRP of $5.49. Suitable for all ages, they are available in CVS and other selected retailers from July onwards.



 

SAN FRANCISCO — Gap Inc.'s online shop, Piperlime, will make its retail store debut this fall, at 121 Wooster St. in the SoHo neighborhood of New York City.

The new 4,000 sq. ft. Piperlime store will offer a similar curated assortment as online, the company said. Styled as a boutique, the store will feature the best range of coveted, iconic brands like Milly, Frye and Citizens of Humanity as well as little known finds including Tinley Road, Ash and Maison Scotch.

New York -- British lifestyle brand Superdry USA on May 9 debuted its largest North American retail destination to date, a two-story, 14,000-sq-ft. store in New York City's Times Square. It is the brand’s third Big Apple location.

HOFFMAN ESTATES, Ill. — Sears has launched Team Up to Stop Bullying, an anti-bullying initiative designed to bring solutions quickly and effectively to bullying victims, families, educators and communities.