Get clean with -- olive oil?

Because caring for the home should be as luxurious as caring for the body, Target and Caldrea have introduced a nine-item line that offers users a premier cleaning experience.

Minneapolis-based Caldrea whose tag line is, “beautifully clean, elegantly green,” contends its products are highly-effective and earth-friendly because they are created without ammonia, chlorine, phosphates, parabens or petroleum distillates.  Additionally, all products are tested to ensure superior performance, that they are biodegradable and not tested on animals. The new Caldrea Essential Collection for Target is enjoyable to use because it comes in such pleasant aromas as citron ginger, olive oil and herbs of Provence.

“The Caldrea Essential Collection at Target offers a modern, luxurious twist on household products at unbeatable prices,” said Stacia Andersen, SVP home merchandising for Target.

The hand and dish soaps, lotion, all purpose cleaner and candles that comprise the line may smell good, but the claim of unbeatable prices is questionable considering the items range from $5.99 to $19.99. Far less expensive alternatives are widely available from mass market brands in a wide range of pleasing scents. That fact, coupled with Target’s decision to merchandise the Caldrea products in the kitchenware department, could prove to be a headwind on sales.