Marketing Tactics

New York -- Barneys New York said that it has reached an agreement with its largest lender, Perry Capital and other lenders to significantly reduce the retailer’s debt and improve its capital structure. Under the arrangement, Perry Capital has become the majority owner of Barneys. Under a debt-for-equity swap with Perry Capital, as well as other lenders, Ron Burkle's Yucaipa Cos and current owner Istithmar World, the chain's long-term debt will fall to $50 million from $590 million. The deal makes Perry Capital the majority owner of Barneys.

HOFFMAN ESTATES, Ill. — Sears has launched SearsLocalAd.com, an online service that provides customers with access to additional local deals beyond the weekly Sears print circular or Sears.com. The online shopping portal is dedicated to local customers, allowing them to shop smarter by previewing new local deals updated every week, and includes enhancements for Sears' Shop Your Way Rewards members.

Montreal -- More than 80% of U.S consumers more likely to become loyal customers to retailers that provide an integrated experience across channels, according to a study by Hybris, a multichannel commerce and communication software provider. In other findings, high shipping costs are the biggest deterrent to online purchases, while easy navigation and simple checkout are the biggest factors influencing purchases.

By Robin Lewis, [email protected] and Michael Dart, [email protected]

NEW YORK — Sears has partnered withBonnier Corp., publisher of Outdoor Life magazine to launch an exclusive line of Outdoor Life branded sportswear for men.The line will be available in more than 800 Sears stores nationwide and on Sears.com, beginning September.

Merrimack, N.H. -- Brookstone has introduced automatic free shipping on all orders over $99 through Brookstone.com.

Orders less than $99 will automatically ship for a flat rate of $4.99.  Brookstone has also extended its customer care center hours to provide longer customer support hours and round-the-clock catalog ordering by phone.

Canton, Mass. -- Baskin-Robbins announced Friday a plan to nearly double its U.K. presence over the next three years, adding 80 freestanding units to the 100 stores currently operating in the region.

The announcement comes as the ice cream chain celebrates the official opening of three new shops in London, each featuring the brand’s new international design that includes lounge-style seating, interactive LCD menu displays and upgraded wallcoverings reminiscent of waffle cones.

Toronto -- Sears Canada is launching a “hassle-free” return policy that includes a satisfaction guarantee with every purchase. If not completely satisfied, customers can now exchange or return almost all products within 30 days -- or 90 days if they use their Sears card.

The new policy is part of a new push by Sears to provide “exceptional” customer service. This week, Sears associates across Canada will sign a customer service pledge.