Marketing Tactics

GRAPEVINE, Texas — GameStop has launched its GameStock 2012 campaign, which will offer customers six weeks of deals, instant win prizes and VIP grand prizes.

With any purchase or trade throughout the duration of GameStock, customers will receive a game piece containing a unique code. By entering that code at www.GameStop.com/GameStock, customers get the chance to win weekly grand prizes including:

•     Custom Painted Sleeping Dogs Motorcycle

The Promenade Shops at Centerra – located in Loveland, Colo. – is featuring a repeat of its “Promenade Kid Days” this summer.

The 2012 iteration offers a lineup of educational and entertaining events for children of all ages, held every other Tuesday through Aug. 14.

Each day features themes with corresponding activities such as horse-drawn wagon rides, mini train rides, face painting, balloon art, painting classes and emergency vehicle tours.

All activities are free and open to the public.

MINNEAPOLIS — Target has donated $15,000 in monetary support and product to assist with Duluth flood relief efforts. A $10,000 cash donation was given to the American Red Cross Northland Chapter to support their response efforts. An additional $5,000 in gift cards will be donated to local nonprofit organizations for essentials such as water and food.

NEW YORK — American Eagle Outfitters has engaged "real," as opposed to well-known celebrities, as the faces of its new back-to-school campaign.

The "Live Your Life" campaign will feature 15 people -- from fashion bloggers and stylists to musicians and actors -- each modeling a style of American Eagle Outfitters jeans.

Santa Fe, N.M. -- Fort Worth, Texas-based Trademark Property Co. said that Sports Authority will open a new store at Santa Fe Place mall in Santa Fe, N.M.

The 40,000-sq.-ft. store will open in a vacated Mervyn’s anchor space at the center. Construction is slated to launch in October with opening planned for spring 2013. It will be the second Sports Authority in New Mexico; the other store is located in Albuquerque.

EL SEGUNDO, Calif. — Mattel has renamed its design center at its Southern California headquarters the Handler Team Center in honor of founders Ruth and Elliot Handler.

Duracell is bringing peace of mind to the battery category thanks to a new innovation that extends battery life to 10 years when left in storage.

Duracell manufacturer Procter & Gamble called the brand’s new Duralock technology the greatest innovation since the Coppertop was introduced and vowed a level of marketing support that is unprecedented in the brand’s 40-year history.

Walmart will have to trust that their @WalmartLabs team is ready to take on the growing challenges of the company's online business now that Venky Harinarayan and Anand Rajaraman have stepped down as co-heads.

Harinarayan and Rajaraman became the heads of @WalmartLabs last year when Walmart bought their company Kosmix as a means of enhancing its e-commerce platform through social media.

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