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Marketing Tactics

  • They've done what they needed to do: @WalmartLabs co-heads depart

    Walmart will have to trust that their @WalmartLabs team is ready to take on the growing challenges of the company's online business now that Venky Harinarayan and Anand Rajaraman have stepped down as co-heads.

    Harinarayan and Rajaraman became the heads of @WalmartLabs last year when Walmart bought their company Kosmix as a means of enhancing its e-commerce platform through social media.

    Click here for more from BusinessWeek.

  • What social media can tell you about grocery shoppers

    You can learn a lot by monitoring consumer conversations in social media. It can predict political elections, the Oscars and even the next reality show winner. If you are a CPG marketer, social media can also be a real-time predictor of your new product’s success.

  • The Art of Social Gifting

    Retailers are always looking for new ways to reach customers, and the race to get onto Facebook walls and news feeds to increase brand exposure has never been greater.

    But instead of shelling out dollars to pay for traditional Facebook ads and online banners, many companies are allowing shoppers to do the grunt work for them in an organic way. One of the latest trends is combining social sharing with gift giving, so consumers can send presents — from gift cards to apparel — to others via Facebook.

  • Hallmark, Shutterfly make greetings more personal

    KANSAS CITY, Mo. — Hallmark has formed a strategic alliance with Shutterfly Inc., an Internet-based photo sharing company. The alliance, which will roll out in phases, includes co-branded online and retail-based product offerings.

  • IBM survey: CMOs challenged to reach connected consumers

    Armonk, N.Y. -- A survey released Thursday by IBM found that chief marketing officers and chief information officers must join forces in order to connect with today’s consumer across new channels including mobile devices and social networks.

  • Target builds web of Spider-Man promotions

    MINNEAPOLIS — Target is taking “The Amazing Spider-Man” fan experience beyond the big screen with a selection of merchandise inspired by the summer action movie.

  • Digital Signage Goes Portable

    Portable digital displays proved the ideal solution for a temporary installation at a Gap store in Manhattan. The application takes the hassle, along with the unsightly cords and wiring, out of digital signage.

  • STEIN MART

    JACKSONVILLE, Fla. — Stein Mart shareholders have re-elected the following people to the company's board of directors:

    Jay Stein, Ralph Alexander, Alvin R. Carpenter, Irwin Cohen, Susan Falk, Linda M. Farthing, Mitchell W. Legler, Robert L. Mettler, Richard L. Sisisky, Martin E. Stein, Jr. and John H. Williams, Jr. Each will serve one year terms

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