Marketing Tactics

SUNBURY, Pa. — Weis Markets has raised $191,000 in donations and pet supplies for 94 local animal shelters and rescue organizations in its five state market area through its Paws for Pets program, nearly double the total raised in 2011.

The four-week program ran through Memorial Day weekend in the Company's stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia.  During this time, 64 stores also hosted pet adopt-a-thon events with local pet organizations.

There was quite a bit of excitement heading into this year’s RECon convention. The event is, in many respects, the annual event for retail real estate professionals from around the country (and more recently from around the world). It seemed to have a little bit more industry buzz going for it than in recent years. I think the combination of some encouraging economic indicators and the feeling that the industry is on the cusp of what may be a more sustainable long-term recovery had everyone’s optimism in high gear.

CARLSBAD, Calif. — Callaway Golf Company has named Harry Arnett as SVP marketing. In this role, Arnett assumes leadership of the company's global marketing, communications and go-to-market functions.  The announcement was made by Chip Brewer, president and CEO, Callaway Golf.

NEW YORK — Macy's has launched its annual summer fundraising campaign for children's literacy. Starting June 22, customers can give $3 to help provide a book for a child in their local communities. Through the program, customers will receive a coupon for $10 off an in-store purchase of $50 or more (certain exclusions apply), and Macy’s will donate 100% of every $3 to Reading Is Fundamental. The five-week fundraising effort ends July 31.

MINNEAPOLIS — Target has released its 2011 Corporate Responsibility Report, and while the company was happy to offer insight into its past performance, its focus is on the future. In that vein, the company has introduced new corporate responsibility goals:
 

• To increase its sustainable seafood selection by ennsuring its fresh and frozen seafood offerings are 100% sustainable and traceable by the end of fiscal year 2015.

• Enhance at least 50 owned-brand packaging designs to be more sustainable.

PLANO, Texas — Investors who were holding out for some of Michael Francis' Target marketing magic to rub off on JCPenney will be left wondering what could have been, as the company announced Francis' departure effective Monday.

CEO Ron Johnson will assume direct responsibility and oversight of the company's marketing and merchandising functions.

Johnson said, "We thank Michael for his hard work at JCPenney and wish him the best in his future endeavors."

New York -- School is just ending in some areas of the Northeast, and already the first back-to-school shopping survey has been released. The survey, by online shopping site PriceGrabber, reveals that nearly half (46%) of consumers are planning to spend more this back-to-school shopping season than in 2011. In comparison, only 13% of shoppers planned to spend more last year, and this data was reflected in an overall disappointing back-to-school season for retailers in 2011.

LOS ANGELES — Nearly half of U.S. shoppers plan to spend more this back-to-school shopping season than in 2011, according to the latest PriceGrabber survey.

Pooling responses from 4,450 U.S. online shopping consumers, with 1,509 of the respondents planning to shop this back-to-school season, 46% said they plan to spend more this year that in 2011, while 35% said they plan to spend the same amount (compared with 52% that expressed this sentiment in 2011) and 19% are looking to spend less this year (compared with 35% in 2011).