Marketing Tactics

JACKSONVILLE, Fla. — Stein Mart shareholders have re-elected the following people to the company's board of directors:

Jay Stein, Ralph Alexander, Alvin R. Carpenter, Irwin Cohen, Susan Falk, Linda M. Farthing, Mitchell W. Legler, Robert L. Mettler, Richard L. Sisisky, Martin E. Stein, Jr. and John H. Williams, Jr. Each will serve one year terms

NEW YORK and MONTVALE, N.J. — Grocer A&P has inked an exclusive partnership with BrightFarms, becoming the only retailer of BrightFarms’ Brooklyn-grown produce from the world’s largest rooftop farm.

New York -- J.C. Penney CEO Ron Johnson is taking over direct responsibility for marketing in the wake of the departure of Michael Francis, who left the company abruptly on Monday, Women’s Wear Daily reported.

Speculation has been raging about the reasons behind Francis’ sudden exit after just eight months on the job. In the article, Johnson blamed it on the fact that J.C. Penney’s marketing had not resonated with its core customer and that he “had to get involved.”

BOCA RATON, Fla. — Sheets, makers of dissolvable energy strips, has partnered with Walmart and Pitbull to launch a local Facebook page contest among local Walmart stores, to offer customers the chance to win a visit by Mr. Worldwide.

PHOENIX — Multi-platinum rock star Bret Michaels has partnered with PetSmart to launch a line of pet products. Available exclusively at PetSmart stores in the United States, Canada and Puerto Rico and online at www.PetSmart.com, the collection includes toys, beds, apparel, collars, leashes, and bowls.

Hanover, Md. -- Simon Property Group said that Maryland Live! Casino has opened at its Arundel Mills outlet, value retail, dining and entertainment destination in Hanover, Md.

The new $500 million gaming and entertainment destination was developed by Baltimore-based real estate developers and casino operators, The Cordish Cos.

New York -- Dunkin’ Donuts said Tuesday that New York Giants quarterback Eli Manning will partner with the retailer on a series of advertisements and promotions in the New York metro area over the next three years.
 
To kick off the partnership, Manning will star in a series of Dunkin' Donuts advertisements that will launch during the upcoming football season.
 

SUNBURY, Pa. — Weis Markets has raised $191,000 in donations and pet supplies for 94 local animal shelters and rescue organizations in its five state market area through its Paws for Pets program, nearly double the total raised in 2011.

The four-week program ran through Memorial Day weekend in the Company's stores in Pennsylvania, Maryland, New Jersey, New York and West Virginia.  During this time, 64 stores also hosted pet adopt-a-thon events with local pet organizations.