Marketing Tactics

WASHINGTON — U.S. retail sales declined during the month of June, the Census Bureau reported Tuesday.

U.S. retail and food services sales for the month, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, were $401.5 billion, an decrease of 0.5% from the previous month but 3.8% above the year-ago period. Retail trade sales were down 0.5% from last month but 3.5% above last year.

SAN FRANCISCO and NEW YORK — Virgin America's flight crew is getting a little more stylish, thanks to a new partnership with Banana Republic. The retailer has designed the uniforms for the airline's 2,000 in-flight and airport teammates, and pilots.

Two U.S. toy companies have a shot at exclusive distribution with Meijer this holiday season thanks to a innovative contest announced Monday.

The retailer unveiled details of the Meijer Next Great Toymaker contest designed to give two small U.S. toymakers the chance to have their toy receive exclusive distribution on Meijer.com this holiday season.

Family Dollar is growing like a weed. To see why, click here.
 

In an effort to promote retail entrepreneurism among today’s youth, Jones Lang LaSalle is inviting kids ranging from six to 15 years of age to participate in its “Kids, Inc.” program. The program will be hosted at select Jones Lang LaSalle-managed shopping centers throughout the United States.

ARMONK, N.Y. — Retailers that want to grow sales and improve customer loyalty would be wise to invest in mobile shopping. According to a new report from IBM, retailers experienced 15% growth in sales from mobile devices. Conversely, sales traced to social media were down 20%.

RESEARCH TRIANGLE PARK, N.C. — Global e-commerce software provider ChannelAdvisor is hosting a webinar to help retailers prepare their e-commerce operations for the upcoming holiday season.

Hosted by ChannelAdvisor CEO Scot Wingo, the webinar, titled "The Top Ten Essential Holida To-Dos for Online Retailers," will offer retailers 10 must-dos in order to capitalize on increased online shopping during the holiday months.

OAKLAND, Calif. — Clorox has launched a new line of products designed to appeal to Hispanic scent preferences and unique approach to cleaning. The Clorox Fraganzia line of products is available now at major national retailers and consists of three products designed to imbue the Hispanic home with welcoming, clean, fresh scents. They are: a multi-purpose dilutable cleaner, toilet bowl rim hanger, and aerosol air freshener.