Frey Wille to debut in Manhattan with Madison Avenue store

New York City PBS Real Estate announced that Austrian fashion jeweler Frey Wille has signed an agreement to open its first New York retail store at 727 Madison Avenue.

With 70 jewelry boutiques located in major markets worldwide from Moscow to Hong Kong, this will represent Frey Wille’s second free-standing store in the United States. Prominently located among neighboring retailers including J. Mendel, Chopard and Chanel, Frey Wille will occupy 883 sq. ft.

Laura Pomerantz, principal of PBS Real Estate, said, “This transaction is indicative of the renewed activity on Madison Avenue. The demand for spaces of 750-2000 sq. ft. is keen, and Madison Avenue is a fashionable street where there has been availability. Frey Wille is a great example of a European brand with a strong point of differentiation that is now taking advantage of the NY market.”