NRF releases blueprint for retailers to leverage mobile technology

Washington, D.C. Although nearly three-quarters of retailers are exploring mobile strategies, 62% have either not yet begun or are only in the early stages of planning their mobile strategy, according to a recent Shop.org survey.

In response, the National Retail Federation (NRF) has unveiled a virtual roadmap for retailers to help enhance their marketing, e-commerce and store operations via mobile.

NRF’s Mobile Retailing Blueprint also has a special section on implementation planning and technology. It also explains multiple secure mobile payment processes that can provide customer convenience and lower processing costs.

“The Mobile Retailing Blueprint is the definitive document to help retailers adopt a mobile strategy that makes sense for their organization,” said NRF president and CEO Matt Shay. “As smartphones and other mobile devices become more technologically advanced, so too will retailers with the help of this collaborative research. We believe it will serve as a window for industry standards that will guide retailers’ adoption of mobile for years to come.”