Marketing Tactics

EDISON, N.J. - Majesco Entertainment announced that Christina Glorioso has joined the company as chief marketing officer.  In this newly created role, Glorioso will oversee all brand management, creative, media and marketing initiatives while helping guide the company's strategic direction.

New York - Crate and Barrel has joined shopkick, allowing it to deliver location-based shopping rewards simply for visiting stores. By early 2011, rewards will be delivered at all U.S. Crate and Barrel stores.

Reston, Va. - comScore reported holiday season retail e-commerce spending for the first 40 days of the November – December 2010 holiday season at more than $21.95 billion, up 12%  versus the corresponding days last year. The most recent week (week ending Dec. 10) reached $5.15 billion in spending, an increase of 11% versus the corresponding week last year, as two individual days each surpassed $900 million.

ENGLEWOOD, Colo. - Sports Authority has announced a partnership with ShopRunner (http://www.shoprunner.com),/ a members-only online shopping program that offers consumers unlimited, free two-day shipping with no minimum order size, and free shipping on returns, across a wide selection of retailers.

NEW YORK - Macy's announced that it was found to be the number one department store retailer in the United States, according to a survey of international visitors by Mandala Research.

The Woodlands, Texas -- Jacksonville, Fla.-based Regency Centers said it has leased retail space in The Woodlands, Texas, at Indian Springs Center to European Wax Center.

Specializing in facial and body waxing, European Wax Center has leased 2,528 sq. ft., bringing the center to 99% leased. The tenant is slated to open for business in February 2011.

The 136,624-sq.-ft. shopping center is anchored by H.E.B. alongside national retailers such as Subway, Edible Arrangements, Massage Envy and Supercuts.

Atlanta -- Atlanta-based Jones Lang LaSalle said it has added local playhouse theatre company Broadway Classics Productions to Harrisburg Mall.

Located in a former anchor store situated off of Center Court, Broadway Classics Productions opened on Nov. 19.

The theater expects 200 to 300 people per show, with three to four shows per week.

New York City -- A survey released Friday by America’s Research Group found that after the Thanksgiving shopping weekend, just 17% of shoppers were paying with credit, representing about half of last year’s level and the lowest rate in the 27 years that the firm has conducted the survey.

“The consumer really feels a lot of pressure from previous debts, and they just aren’t going to dig themselves into that kind of hole,” said Britt Beemer, CEO, of America’s Research Group.