Staples hires agency for holiday PR
PROVIDENCE, R.I. - Marketing communications firm Duffy & Shanley has been hired by Staples to manage its 2010 public relations efforts for the holiday shopping season.
For the last two years, Duffy & Shanley said it has worked with Staples on its holiday marketing and public relations efforts in some capacity.
“We are excited to be working with the public relations team at Staples to help promote the company as a destination for great savings on technology and other holiday gifts,” said Annette Maggiacomo, vice president of public relations at Duffy & Shanley. “From print to broadcast to blogs, Duffy & Shanley is bringing our expertise and relationships to the table to help keep Staples top of mind during the crowded holiday season.”