Marketing Tactics

PepsiCo is rolling out its Pepsi Interactive Vending machine pilot program -- allowing consumers to buy, gift and play games with PepsiCo beverages – at five General Growth Properties’ malls.

Columbiana Centre (Columbia, S.C.), Clackamas Town Center (Happy Valley, Ore.), Oglethorpe Mall (Savannah, Ga.), Oakwood Mall (Eau Claire, Wis.) and Park City Center (Lancaster, Pa.) will feature the interactive vending equipment with full touch-screen technology.

CINCINNATI and WAYNE, N.J. — Macy’s and Toys"R"Us -- likely the two retailers most associated with Christmas -- have joined together for a unique retail partnership.

Wayne, N.J. -- Toys “R” Us and Macy’s announced Wednesday that the pair will team on a Toys “R” Us Express-branded in-store program slated to open in 24 Macy’s stores during the holiday selling season.

Beginning mid-October and running through mid-January, the holiday temp departments will operate on a leased basis, will average about 1,500 sq. ft. each and will offer an edited selection of the Toys “R” Us product assortment.

WATERBURY, Vt., and PLANO, Texas — Green Mountain Coffee Roasters announced that Dr Pepper Snapple Group's Snapple iced teas soon will be available in K-Cup and Vue packs for GMCR's Keurig single-cup brewing systems.

GMCR and DPS said Snapple K-Cup pack iced teas will be offered in a variety of at-home and away-from-home channels for Keurig brewer consumers in the United States and Canada in spring 2013. Vue packs will debut later next year.

ALISO VIEJO, Calif. — A group pushing to increase the number of people vaccinated against influenza has a deal with a Midwestern retailer to encourage vaccination in the region.

NEW YORK — H&M will cement its place in New York City with the opening of its 13th store in Times Square.

The retailer has announced the lease signing for a 42,500 sq. ft. space that will become part of the NYC skyline, complete with 70 ft. by 70 ft. signage at the top of the store.

The store will feature three floors housing collections for ladies, men and children.

Mooresville, N.C. -- The U.S. Environmental Protection Agency has awarded Lowe’s Cos. the highest honors for industry leadership in its WaterSense and SmartWay programs.

Lowe’s received the 2012 SmartWay Excellence Award for its environmental performance in the freight transportation industry. Last week, the EPA named Lowe’s the 2012 WaterSense Retailer Partner of the Year for its efforts to educate consumers about water-efficient products and practices.

COMMERCE, Calif. — Rodeo Drive is the place where Julia Roberts got the last laugh in "Pretty Woman" and the home to some of the most sought-after fashions in the world. But perhaps there is room on the iconic street for a more inclusive retail destination.

In that vain, 99 Cents Only Stores has issued a press release announcing its search for retail property on Rodeo Drive and is encouraging anyone with information on available retail space on Rodeo Drive is to contact its real estate department.