Marketing Tactics

NEW YORK — Target and Neiman Marcus have revealed their holiday collection, which features 24 of America's top designers. The collection will be available Dec. 1 at all Target and Neiman Marcus stores, as well as online at Target.com and NeimanMarcus.com.

Washington, D.C. -- Most consumers will take a conservative approach with their holiday gift-giving budgets, according to NRF’s holiday consumer spending survey conducted by BIGinsight. The average holiday shopper will spend $749.51 on gifts, décor, greeting cards and more, up slightly from the $740.57 they spent last year. NRF forecasts that holiday sales will increase 4.1% to $586.1 billion.

HERZOGENAURACH, GERMANY — Adidas has named Justin Bieber as the face of its Neo label.

As part of his two-year agreement with Adidas, Bieber will make appearances for the label in its major markets throughout 2013 and share its latest news and collections through his vast social media reach. He will front Neo's seasonal campaigns under its "Live Your Style" positioning, with spring/summer 2013 to debut in February.

San Jose, Calif. -- Togo's is aggressively targeting Oregon for expansion. The sandwich chain has fueled its development plans based on recent success of its Oregon franchisees.

The company aims to open 25-30 restaurants throughout Oregon in cities such as Portland, Eugene, Hillsboro, Bend, Medford, Salem, Klamath Falls, as well as Vancouver, Wash., over the next several years.

MINNEAPOLIS — Target is enticing shoppers this holiday season with new initiatives including price match, exclusive gift offerings and shoppable advertisements.

“Target’s holiday plans are built around an outstanding shopping experience, exclusive merchandise and competitive prices,” said Gregg Steinhafel, Target Chairman, president and CEO. “Our guests will be able to shop with confidence this holiday season knowing that we are intensely focused on providing them the right merchandise at the right price.”

MINNEAPOLIS — Target Corp. and The Neiman Marcus Group will promote their upcoming joint holiday collection by serving as the sole sponsors of the mid-season finale of the hit ABC television show “Revenge.”

In place of standard broadcast commercials, the retailers are working directly with the creative team of “Revenge” to create original content incorporating the Target and Neiman Marcus holiday collection. The show will air on Nov. 11.

Minneapolis -- Target Corp. and The Neiman Marcus Group will promote their upcoming joint holiday collection by serving as the sole sponsors of the mid-season finale of the hit ABC television show “Revenge.”

In place of standard broadcast commercials, the retailers are working directly with the creative team of “Revenge” to create original content incorporating the Target and Neiman Marcus holiday collection. The show will air on Nov. 11.

PALO ALTO, Calif. — Shopping app Shopkick has gotten a new look and user interface, making it easier for shoppers to earn rewards and for brands and retailers to engage with their customers.