Marketing Tactics

Ontario, Calif. -- Indianapolis-based Simon Property Group announced that Masa Liles has joined The Mills, a Simon Co., as area director of marketing for Ontario Mills, California’s largest outlet and value retail shopping destination, and The Block at Orange, an open-air shopping, dining and entertainment destination in southern California.

Washington, D.C. -- Retail sales rose for a sixth consecutive month in December, with big gains in sales of autos and furniture. The increases lifted sales activity for the year by the largest amount in more than a decade.

Sales rose 0.6% last month to a level of $381 billion, the Commerce Department said Friday, less than the 0.8% economists had expected. However, the increase pushed sales for all of 2010 up 6.7%, the largest annual increase since 1999. Excluding autos, retail sales rose 0.5% last month.

Where Walmart goes consumer packaged goods companies follow, as is evident by the growing number of companies signing on or deepening their relationship with the FLW Outdoors fishing tournament sponsored by Walmart.

Walmart announced that it is funding Partners for Breakfast in the Classroom, a new initiative aimed at increasing breakfast consumption among schoolchildren and highlighting the academic and nutritional benefits of eating in the morning.

Walmart Foundation donated $3 million to the initiative being run collectively by the Food Research and Action Center (FRAC), National Association of Elementary School Principals Foundation, National Education Association Health Information Network, and School Nutrition Foundation.

Sam's Club held an open house Jan. 11 to Jan. 13 to show its support for small businesses nationwide.

During the event, guests could take advantage of deals usually only afforded to members. For example, a HP G72 Notebook with 17.3” HP BrightView LED display, Intel Pentium Dual Core Processor, 4GB Memory, 320 GB hard drive2 was being offered for $499 and a gallon ProForce Pine Cleaner and Deodorizer was going for $4.58.

Walmart Canada has a few years to get ready for the arrival of Target following yesterday’s major announcement that its arch rival would be heading north of the border via an acquisition. That is the same strategy Walmart employed all the way back in 1994 when it bought 122 former Woolco stores. Walmart now operates 323 stores in Canada, and by the time Target gets around to opening its first units in 2013 that figure will probably be closer to 400.

New York City -- Though Walmart's desire to enter New York City is nothing new, its latest push shows that attitudes toward the retailer opening stores in the Big Apple are changing -- in Walmart's favor.

The company recently launched WalmartNYC.com, a "community forum for customers, associates, stakeholders and public officials who want to learn more about Walmart as it continues to evaluate opportunities across the city," according to a company press release.

Minneapolis -- Supervalu on Thursday announced the expansion of its exclusive in-store nutritional navigation program, "nutrition iQ," to include the fresh food departments and more robust nutrition information for the center store.

The Dec. 23 edition of SiteTalk referenced a recent survey, which found that driving responsible growth, in addition to protecting and building the brand, is a chief priority for retailers in 2011. We asked you, our readers, if that priority was consistent with your 2011 objectives. Here is what one reader had to say.

New York City -- Crabtree & Evelyn has retained 89 Degrees to assist the retailer in developing a wide range of digital and direct marketing programs.