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Crabtree & Evelyn selects 89 Degrees as CRM partner


New York City -- Crabtree & Evelyn has retained 89 Degrees to assist the retailer in developing a wide range of digital and direct marketing programs.

Work has already begun, with a multi-part direct-mail program targeting current and inactive members of Crabtree & Evelyn’s loyalty program. 89 Degrees analyzed historical member data, then developed and implemented a new audience selection and measurement approach for the holiday period. Beginning in the New Year, 89 Degrees will handle all email supporting the U.S.-based stores and e-commerce.

Tom Woodside, VP marketing and e-commerce for Woodstock, Conn.-based Crabtree & Evelyn, has engaged 89 Degrees to help develop and execute targeted marketing to help the Crabtree & Evelyn brand further solidify and sustain its meaningful relationships with customers.

“89 Degrees gives us direct access to agency partners who have years of retail experience and success to draw upon,” Woodside said. “They not only tap into advanced analytics to quickly identify new opportunities, but also devise unique ways to assemble an end-to-end picture of the customer, thus breaking down silos that all too often exist between channels.”

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